The method behind the movement

FOUNDER

“I started HYROX as a new training stimulus. After my first race, HYROX became an healthy obsession. I dropped out of college to get my HYROX trainer certificate, to be 24/7 invested in the sport for myself, but also to share my passion with other athletes as a coach. I teach group classes in Amsterdam at HRX Experience & Gym Royale and help other athletes prepare themselves for their goals to get the most out of their potential.”

FOUNDER

Elite sport has been at the core of my life for as long as I can remember. With a background in top-level basketball, I built a strong physical and mental foundation — shaped by discipline, resilience, and performing under pressure.

After my basketball career, I shifted my full focus to strength training and performance. In 2023, I discovered my passion for HYROX — where strength, endurance, and strategy converge. Since then, I've become a 3× World Championship Qualifier and completed 23 races

COACH

“Sport has played a major role in my life for as long as I can remember — and I now channel that passion into guiding others in their athletic development.

Whether you're doing your first HYROX or already have experience: everyone is welcome at J2 Coaching. My approach is personal, energetic and motivating, with full focus on your goals and growth.

I studied Economics & Business Economics (BSc) and Leadership & Management (MSc). Alongside my work as an account manager, I apply this knowledge to coach athletes, set goals and build structure towards progress.”

Physiotherapist

“Within J2 Coaching, I combine my passion for sport with deep knowledge of both physical and mental performance.

My background is in Sport and Performance Psychology at the University of Amsterdam and Sport Physical Therapy at the International Academy for Sport Science. This dual foundation allows me to approach performance from both the body and the mindset behind it.

I'm an active HYROX athlete myself, and competed at a high level in athletics during my youth as part of the national junior team.

In my coaching, I focus on optimising performance through a combination of training, recovery and mental guidance.”

Movement scientist

“Within J2 Coaching, I operate behind the scenes — responsible for developing and safeguarding the training vision. I built the framework and training methodology our coaches work from, ensuring our approach stays consistent, well-considered and effective, while leaving room for individual adjustments per athlete.

I also support our coaches in their day-to-day work as a sparring partner on training-related questions, and help translate methodology into practice — so coaches can focus entirely on getting the best out of their athletes.

My goal is to create a strong methodological foundation in which both coaches and athletes can grow, and everyone within J2 Coaching can reach their full potential.”